HTLWD: Some of Gadora’s Peeps know I began a contract with Bazaarvoice in March as their Events Coordinator. I go by Steph there and keep Gadora’s goings-on confined to casual lunch chats or offer A’s when design Q’s come at me. But some of you may not know Bazaarvoice IS the place to be. It’s why people do this.
How the (Marketing) Lounge was Done:
The Challenge: Each vital team to BV’s success has a common area to congregate. It’s part of our culture to like our cohorts, and its genuine. But we’re also an aggressive, competitive bunch. With the EOQ upon us we had but a small window to “pimp our pit.” Our pit sits on the third floor of a shiny new office space perched on a hill just above the 360 Bridge. The marketing team was faced with a challenge: transform a nondescript, begging-for-attention common space. That it would turn out groovy (and enviable), was by sheer design.
Who: Halloran—whose real name has been changed to protect his innocence—(there’s a Hooterang, Skippy, Teen Wolf (who goes by T-Dub) and a Meatballs in our bunch, too) got the initial directive. Transform the space. And make it happen “yesterday.” Choatsie quickly stepped in, and soon the gang allowed me to play.
The make-it-happen-marketing-team conferred with one another and set out with a plan. Flashy, not tacky. Cheap, not cheap-looking. We would put the “fun” in functional. Inviting, but not tooooo… (wait for the beaded curtain meant to provide a small barrier to would-be loungers. It IS a work space after all).
Details: We perused reviews for sofas, disco balls, and rugs, then ordered the goods. A much-less-expensive twist-of-a-Le Klint-lamp was hung in preparation. The piéce de résistance? A colossal round sectional sofa which would snug-up against the bend in the wall. It arrived in two ginormous boxes, and within minutes the team descended to unravel our mess. Box cutters in hand, natch! There was much to be done: configure the sofa, recycle its containers, clamp together the sofa legs and hang the curtain wire.
A sheer and shimmery curtain would gather behind our white board to offer some movie theater-mojo (and soften up the space). A round leather rug, which follows the preexisting curvature on the carpet’s pattern grounds the space and adds a little texture. The disco ball~no explanation needed.
Why we won: Not a minute after the first cushion was set in place, the office was a buzz. Visitors came specifically to check out our space. There was some serious oogling going on, I’m just saying. Once the last of it was set in place, the team descended.
Aaaaaaand, it wasn’t long before we needed this:
A few shots of the completed lounge. Snazzy. And under budget, thank you!
• • •
Harrison and Hoots for this.
T-Dub for this.
And Bazaarvoice for this…